ACADEMICS

Plan and execute the creation of photographic imagery following an iterative process of research, ideation, visualization, analysis, production and evaluation.

Analyse and complement textual content in photographic assignments.

Select the photographic format and process most appropriate to the goals of the project.

Use a variety of technologies and processes to capture, manipulate, output, and manage photographic images.

Incorporate the knowledge of photography theories, principles and historical practices into the conceptualization and development of effective photographs.

Develop visual communication concepts appropriate for specific purposes and audiences (e.g. education/ information, different socio-economic consumer groups).

Create imagery which meets the requirements of different media (e.g. print sequential and interactive media) and cross media applications.

Integrate pictorial visual concepts with design parameters intended for a variety of social/cultural contexts (e.g. retail displays, galleries).

Produce photographic images which reflect critical understanding of contemporary visual culture (e.g. visual communications media, the built environment).

Exhibit effective leadership skills when working in multidisciplinary teams.

Integrate knowledge of ethical and legal frameworks with effective business practices in dealings with clients, colleagues, suppliers and employees.