Industry Interactions

They were taught to work with conceptualized and thematic posters which gave them exposure to how branding post-production works. As budding photographers, these skills were very important for the students as they follow an industry standard. Keeping up with the new technology is important as in the digital world, photographers face many challenges to deliver a story in the most unique manner. This course was completely industry oriented. Ms. Darshana also helped the students to think beyond the limitations of a photograph and to experiment with the potential of a tool like photoshop. She made the students believe in the value of the tool which can be so important in executing the thoughts behind a visual to the audience with its intention.

Students were given instruction on the building blocks of radio programming. Examples of good radio programming schedules were shown. Then the main benefits of proper radio programming were discussed along with understanding the advantages of comprehensive programming schedules for the radio station as well as the audiences of the station. Also included were some of the different types of radio programming like Morning Breakfast, News & Weather, Genre Specific, Talk, and Sports. There was also some discussion on when and how these different programs should be scheduled as well the target audience and timings for the specific program types. The next topic discussed was the different personas of the audiences who would be listening to the radio programs. The multitude of different demographics was studied from the perspective of the types of content as well as their preferences for timings. There was also a detailed discussion on some of the different listener personas and how the type of content could be tailored for getting those listeners to engage with the radio programming. Students were introduced to digital podcasting and the methods of how podcasts can be made. There was a discussion on the history of podcasting and how it differs from traditional radio programming and broadcasting. Some examples of the earliest podcasts were seen and it was noted how the medium and its content have evolved over time. There was some discussion on the different software and hardware which are used in the production of podcasts as well as a detailed understanding of what goes into the production of a podcast. The students had a discussion on how the advent of podcasting has disrupted the way that consumers consumed and interacted with content. Also discussed were the major reasons for the shift of content creators to this medium from traditional mediums.